The essential step when buying a brand quality watch is to make sure you will end up with a totally authentic watch. In order know that, you should do a little research on the market in order to avoid being cheated.
Fortunatelly, we are here for you with some valuable advice on the main characteristics of brand watches that make them authentic, so you could be sure you will get the “real deal”.
For making sure you buy an authentic used or pre-owned watch you should know these things.
1. Unique Signatures
Familiarize with the brand and collection you want to own. Every respectable brand and collection will contain at least one signature element which is completely irrepicable. Learn what is at every brand you like, such as Rolex , Omega , Tag Heuer and this will piece of information will save you lots of time.
2. Make a Close Up Examination
Inspect every little detail on the watch, especially the signature inscriptions and engravings on the face and back. An authentic timepiece will always have a very clear thoroughly done inscription. For example, a Rolex inscription should be crystal clear, without any blurry letters, no mater how smal the “deffects” are. Fake watches are known to have be poor quality having mismarks and misplaced inscriptions.
This example is very obvious, you can see that #2 has very pale letters, you should be careful at every detail inscripted on the watch.
3. Authentic Means Perfection
All authentic brand watches are flawlessly manufactured. You should pay attention to all the small details such as luminous hour maker that aren'y filled in perfectly, the 60 minute time lines which don't have the exact same length, etc. You could even find sometimes funny obvious signs such as other numbers incripted on the chronographs, so make sure you go on the watches' official sites and study the model you want very thoroughly.
4. Listen to the Beat
Even though the second hand may appear to sweep smoothly, you should make sure you listen to the ticking sound . Does your watch has a certain ticking sound with 5-6 beats per second or is it random in its motion and jumpy? If it isn't exact it it's sound and movement it's a sure fake.
An authentic Rolex movement will sweep smoothly at 28,900 revs per hour (the second is broken into 8 beats).
5. Keep the Same Colour Range
The second, hour and minute hand, as well as the hour makers should keep the same color: golden for gold models, silvery for silver ones, etc. Also the bezel should match the model and dial colour.
There are a few exception older models that don't maintain this rule and you should research these details on the their official websites.
6. Verify the Numbers
Take the bracelet off and check the numbers between the lugs. For example, Rolex always has the serial number located next to the “6 O'clock” point, helping you find the approximate age of the watch. The reference number will be engraved next to the “12 O'Clock” point with the “ORIGINAL ROLEX DESIGN” mark and a 4-5 digit number under it.
Here's how an authentic Tag Heuer should look like inside.
7. The Date Magnification Crystal Really Magnifies
It should amplify at least 2 times (2.5 times for Rolex). The fake models have a date magnification crystal that barely magnify and usually will have larger numbers on it, so they would only seem bigger. For an authentich brand watch the number should almost fill the magnification crystal, the replicas will do it in a blurry way.
8. Waterproof Means NO Water Allowed
All Rolex Submariner and Yachtmaster are perfectly sealed. Place your watch in a glass of water for a few seconds, but make sure the crown is tightened first. The watch should not let any leaking of water into the dial. If a minuscule drop leaked your watch is fake.
9. Diamonds are Real
All precious stones, gold and diamonds must be checked by a certified jeweler. Authentic brand watches don't use fake gold, plating or any other substitutes.
10. The keyword is precision
Unscrew the crown and check how the hands are running. They should rotate smoothly with a very high precision.
Here's a little video to help you see how an authentic timepiece should work:
https://www.youtube.com/watch?v=X3e2Oi6RhyQ
11. Latest technology used
The brand's logo (where “Swiss made” appears) is laser-etched in the crystal. This means that the letters are made from hundreds of dots which are set at different heights so it won't weaken the glass. They are barely visible and only jewellers and watchmakers could tell by using a special loupe.
12. Flawless details
Finally, the overall watch should be a real jewel timepiece. Everything should be perfectly finished. The case shouldn't have any sharp edges, except the lug ends, but the sides must be mirror polished flawlessly.
The overall point is that an authentic watch shouldn't be bought in the excitement of the moment. Make sure you study the details presented in this article before you make the next step.
Have you ever been scammed? Share your story in the comments below so you could help other watch lovers avoid doing any mistakes.
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